Having a presence on the PalmBeachPost.com allows you to get in front of potential prospects as they’re browsing through their local news. We are the main source for digital news in the community, and we continue to deliver high value, trusted content and engaging stories.

Put your ad in front of the right audience as they are spending time engaging with their local news site.

• Branding display ads on the PalmBeachPost.com accounted for 65% of total impressions and 67% of total clicks in 2018-2019 from managed campaigns.
• Referrals from PalmBeachPost.com accounted for over 400 direct conversions.  

Performance by Tactic

Performance by Ad Size

Performance by Device

• Targeted Display ads were displayed to over 1 million people in the month of December and January resulted in a click-through rate of 0.11%, which is 37%  above the average for Entertainment in the US (0.08%).
• The addition of Search Targeting to people who recently performed searches relevant to “things to do”,  proved to be the most successful target leading to the highest engagement with a 0.17% click-through rate. Geo-targeting followed closely with a strong click-through rate of 0.15%.  
• Mobile devices (phones & tablets) accounted for 85% of all targeted display clicks and had a higher click-through rates of 0.26% and 0.14%.
• Top Geos include: West Palm Beach, Lake Worth, Boynton Beach, Miami, Fort Lauderdale. We even saw some interest from the Orlando area with a strong click-through rate of .14%.

Definitions:
Behavioral Targeting: Targeting based on consumers who exhibit behaviors online that are a match for your service. For example, parents interested in arts and entertainment

Contextual Targeting: Targeting based on popular websites  include information relative to parents/mothers and articles about family activities, arts and entertainment, festivals, and fun.

Search: Targeting based on recent searches relative to things to do, family outings, fun activities,  and more.

Performance by Tactic

Performance by Device

Contextual Targeting Performance

Most Engaged Communities

Top 5 Outreach Sites

Leveraging Online Targeted Video and Connected TV devices to engage the local community and impact fair attendance.

• Connected TV performed with the highest engagement, above 90% completion rate!
• Targeted Online Video had a better click-through engagement due to the nature of how online targeted  video is served.
• Some budget was allocated to Connected TV to optimize for higher video completion engagement. The inventory in this space can be limited so it’s recommended to pair with online video for scale and frequency.

Performance by Video Type

Performance by Online Targeted Video Segments

Engaging parents, young adults and entertainment enthusiast as they soundtrack their lives on streaming music platforms such as – Spotify, Pandora &  iHeartmedia.

• The entire budget was allocated to Pandora display due to the previous year’s strong performance.
• Performance remained strong with a 0.44% click-through rate and 76 on-site conversions.

Performance by Tactic

• The South Florida Fair promotion ran from December 6th through December 26, collecting entries from more than 1,900 people.
• More than 72% of people opted-in to receive more information from South Florida Fair in the future.
• The promotion produced 3 lucky winners who were able to enjoy:
  • Mega Saver package prize: 4 Any Day Admissions, 2 Ride/Wristband Vouchers, and 4 $5 Food Tickets. Value $150
  • Concert VIP Package: 4 Tue-Wed-Thu Tickets with 4 Reserved Seats for Concert of their choice. Value $100
  • Admission Tickets: 2 Any Day Admission Tickets. Value $40

Performance by Gender

Yes! Send me offers and promotions from South Florida Fair.

• Search targeted display campaigns – the addition of search targeting through our optimizations proved to be a successful tactic for driving traffic for South Florida Fair, we recommend allocating additional budget to this tactic during the 2019-2020 season
• Continue to utilize takeovers to maximize exposure and engagement. Premium placements accounted for 65% of impressions served on PalmBeachPost.com.
• Streaming Music – Utilize Spotify video targeted to parents, teens and young adults to impact engagement. Spotify video has proven to perform well and reach larger audiences.
• Consider tailoring messages for out of market (Palm Beach County) drive audiences, you are receiving a lot of engagement from Broward, Miami and even the Orlando markets. This is a wonderful opportunity to further drive conversions for these drive markets by tailoring ads to speak to their specific needs.
• Continue to utilize promotions as they have been great for growing your first party data and engaging the community. In 2018/2019 we collected 1,916 entries.

Having a presence on the PalmBeachPost.com allows you to get in front of potential prospects as they’re browsing through their local news. We are the main source for digital news in the community, and we continue to deliver high value, trusted content and engaging stories.

Put your ad in front of the right audience as they are spending time engaging with their local news site.

• Inspire local residents to educate themselves on why your brand is the go to organization of its kind

Promotions provide the strength of integrated media with high engagement and database growth. A custom promotion will push consumers through the sales funnel and help you earn new business.

Your custom promotion contest page, branded with your logo, will be in a highly promoted and trafficked section of our website.

• Get Marketing & Sales Leads
• Increase Email & Mobile Databases
• Engage Your Target Audience
• Collect  Consumer Data
• Increase Website Traffic
• Increase Social Following
• Increase Brand Awareness
• Increase Foot Traffic with a bounce back coupon

You will be able to find out information about potential customers as they complete the entry form such as gender, age, zip code.

You can also customize your own questions to know what your potential and current customers love about you.

Examples:

1. What’s your favorite ride at the fair?
2. Which event do you like best at the South Florida Fair
3. Have you ever been to the South Florida Fair?
4. What’re you looking forward to most when the fair opens?

You will be able to segment your audiences to increase marketing results and send special offers and information to these consumers that are interested in your products and services regularly to gain sales.

Through Direct Email, we ensure your campaigns will reach your target audience in Palm Beach County. We are so confident in our list that we guarantee engagement rates, including a 10 percent open-rate and a two percent click-through rate.

We will help micro-target your audience and provide you with real-time email metrics. We can segment using geography, demographics, verticals, behaviors and more.